The first Persia Khodro boutique officially launched in Tehran, Sa’aadat Abad, on August 2019.

This boutique is mainly focusing on selling automobile accessories and offering car tuning and styling.

Design of the store is inspired by BMW i8 hence the event theme following the same vibe; which was visible in the lighting design and the music played.

During the event, a graffiti artist and a robot were painting cooperatively on the body of a BMW 2002.
Following the speech as the highlight of the event, the store opened with pelting confetti.